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 November/December 2000


Volume 38
Number 10

Farm Radio and Television Marketing Contacts
Market Research
What Happened to profits?
  Value shifts in food and agriculture
Working As A Team
  Outside Research Suppliers Play a More Critical Role in Delivering Timely, Actionable Information
2000 Economic Recap
Food Safety to Play Growiing Role for Agrimarketers
Farm Broadcast
Broadcast Winners Highlight Successful Strategy
  Dow AgroSciences & Novartis Crop Protection Claim Top Honors In 2000 Best of NAMA
Five Midwestern Radio Stations Continue to Deliver Strong Farm Programming
  WJBC, WTAD, WOWO, KMA, KFYR: Going Strong After 75 Years
Presidential Perspective
  Incoming NAFB President Provides Insights
Talking to Town and Country
  Farm Broadcasters Reach Out to Urban Audiences
Trade Talk Guide
Departments
AgEarth Stewards
  New Life for Christmas Trees
Beyond The Number
  Surviving Market Challenges
E-Commerce Profile
  Gempler's Makes Online Catalog Shopping Simple
Research Reports
  Seed Software Offers Marketing Research Insights
Thinking Outside The Box
  Eden BioSciences Sends Message to Media as Messenger Delivers
View From The Top
  Pork America: Determined to Create New Future For Producers
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