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March 2000
Volume 38
Number 3
Cover Feature: E-Business
Are UrL Namin' That Baby?
URL Overpopulation Compels Creative Naming Strategies
Marketers' Edge@DirectAg.com
VantagePoint Network® Launches Success
vTraction
vTraction.com and The State of Things to .Com
Web Techniques in Overdrive
Marketing to Livestock Producers
From Seed to Feed:
Marketing Value-Added Grains to Livestock Producers
Into The Hands of a Few
Animal Input Suppliers Move to Adapt to Industry Changes
Retailers Evolve as Industry Pressures increase
Farm Broadcast Update
Personality Plus
Stations Tout On-air Talent Credibility to Attract an Audience and Advertisers
Departments
AgEarth Stewards
Where Cattle — Not Corn — Is King
Print Perspectives
Magazines Render New Looks to Aid Readers
Research Reports
What Farmers Want From Ag Retailers
Sales Strategies
Shifting Role of Ag Salespeople
Thinking Outside the Box
The John Deere Pavilion: Selling Tourism, Not Tractors
View From the Top
Elanco Animal Health: Improved Technology For a Changing Industry
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