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 March 2000

Volume 38
Number 3

Cover Feature: E-Business
Are UrL Namin' That Baby?
  URL Overpopulation Compels Creative Naming Strategies
VantagePoint Network® Launches Success
vTraction and The State of Things to .Com
Web Techniques in Overdrive
Marketing to Livestock Producers
From Seed to Feed:
  Marketing Value-Added Grains to Livestock Producers
Into The Hands of a Few
  Animal Input Suppliers Move to Adapt to Industry Changes
Retailers Evolve as Industry Pressures increase
Farm Broadcast Update
Personality Plus
  Stations Tout On-air Talent Credibility to Attract an Audience and Advertisers
AgEarth Stewards
  Where Cattle — Not Corn — Is King
Print Perspectives
  Magazines Render New Looks to Aid Readers
Research Reports
  What Farmers Want From Ag Retailers
Sales Strategies
  Shifting Role of Ag Salespeople
Thinking Outside the Box
  The John Deere Pavilion: Selling Tourism, Not Tractors
View From the Top
  Elanco Animal Health: Improved Technology For a Changing Industry
Search News & Articles

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