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 November/December 2001


Volume 39
Number 10

Ag Universities/Careers
Field Preparation
  Summer Interns Get Armed for Life in the Field Through Dow AgroSciences' Training Program
Going The Distance
  Innovative Programs Provide High-Caliber Educational Alternatives for Agri-business Professionals
NAFB Supplement - Broadcast
Business As Usual
  Farm Radio Strengthens Despite Economic Turbulance
Future Of Farm Broadcasting
  Research Indicates Farm Radio Is In Strong Position For Years To Come
Presidential Perspective
  Insights From NAFB's Incoming President
Rethinking Radio
  NAFB Ad Campaign Places Seed Of Doubt In Readers' Minds
Stations Still Going Strong At 75
  KBRF, Fergus Falls, Minn. and KFEQ, St. Joseph, Mo.
Market Research
Brands Under Glass
  Agencies Spell Out How Testing Brands Before Campaign Concepts Nets Better Ads
CAUTION: New Product Research May Result In Challeng(ers)
  Caterpillar Relies On Customer Input For Tractor Launch
Departments
AgEarth Stewards
  Illinois Promotes Profitable Stewardship
Washington Perspectives
  America's freedom to reflect
Research Reports
  Focus Groups Phone In
Thinking Outside The Box
  Garst Looking For Big PR Hit From Corncam & Iowa Cubs Promotions
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