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January 2002
Volume 40
Number 1
Supplement:
Best of CAMA 2001
Direct Relationship Marketing
CRM Savvy
Agency reps discuss customer relationship management in agriculture
After The Anthrax Attacks: Direct Marketing In Agriculture
Direct mail in the post-anthrax era
Cover Features
Rehearsing The Unthinkable
Planning ahead for an agricultural crisis
Agriculture's Response
Agriculture associations work to protect the food chain
Heartland Security
How Congress and the Bush administration are protecting the U.S. food supply
General
Bush Rallies Leaders At Farm Journal Forum
Bush stresses importance of ethanol and biofuels at Farm Journal Forum
Departments
Research Reports
Direct mail in international marketing
Washington Perspectives
How far will producers go to access foreign markets?
Thinking Outside The Box
Case IH launches new products on the Web
Beyond The Numbers
Doane economist recaps the year in agriculture
View From The Top
Trevor Thorley of Bayer's Agriculture Division
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