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June 2002
Volume 40
Number 6
Market Research Update
Taking It to the Max
Industry professionals explain the value of market research
Direct/Relationship Marketing
Direct Contact On Call
Direct Contact, Inc. offers an experienced sales staff when you need it
'Buzzing' About Agriculture
Word-of-mouth marketing generates sales and benefits marketing mix
Farm Broadcast Update
Straddling the Great Divide
Farm broadcasters educate consumers, while defending the family farm
Objectivity in the Biotech Debate
The Pew Initiative on Food and Biotechnology provides neutral forum for debate and discussion
Spanning the Globe
Developing Countries Farm Radio Network connects rural audiences
Next Steps, New Direction
Ken Root talks about his new position as executive director with NAFB
Departments
Hit the Jackpot at the Agricultural Publications Summit
Agrimarketers and editors seek professional improvement and fun
Thinking Outside the Box
Root for Loot program
AgEarth Stewards
USDA urban revitalization program
Brand Building
Landmark research by the APA
Research Report
Tracking GMO corn adoption
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