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 June 2002


Volume 40
Number 6

Market Research Update
Taking It to the Max
  Industry professionals explain the value of market research
Direct/Relationship Marketing
Direct Contact On Call
  Direct Contact, Inc. offers an experienced sales staff when you need it
'Buzzing' About Agriculture
  Word-of-mouth marketing generates sales and benefits marketing mix
Farm Broadcast Update
Straddling the Great Divide
  Farm broadcasters educate consumers, while defending the family farm
Objectivity in the Biotech Debate
  The Pew Initiative on Food and Biotechnology provides neutral forum for debate and discussion
Spanning the Globe
  Developing Countries Farm Radio Network connects rural audiences
Next Steps, New Direction
  Ken Root talks about his new position as executive director with NAFB
Departments
Hit the Jackpot at the Agricultural Publications Summit
  Agrimarketers and editors seek professional improvement and fun
Thinking Outside the Box
  Root for Loot program
AgEarth Stewards
  USDA urban revitalization program
Brand Building
  Landmark research by the APA
Research Report
  Tracking GMO corn adoption
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