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July/August 2002
Volume 40
Number 7
Supplement:
Agricultural Publications Summit Insert
Wheat & Small Grains Markets
Planting Seeds
Custom identity preservaton program provides new opportunities for technology developers
Modest Wheat Recovery Ahead
World wheat outlook points to a possible rise in prices
Swaying Sales Decisions
Importance of influencer groups in the success of marketing plans
Farm Shows & State Fairs
Canadian Farm Shows Tune In
Farm shows hang on despite lower attendance and increased competition
Teaching the Magic
Disney Institute share lessons in innovation with farm show leaders
Dimensional Marketing: Trade Show Giveaways That Last
Functional and useful trade show giveaways
Tricks of the Trade
NAMA exhibitors who know how to draw a crowd
Departments
Washington Perspectives
Farm bill politics
Career Tracks
Cheryl Morely, Monsanto Animal Agriculture Group
Thinking Outside the Box
EnviroQuest stewardship campaign
View From the Top
Bill Davisson, Growmark, Inc.
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