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February 2003
Volume 41
Number 2
Supplement:
YIELD
Progression, Not Perfection
Farm Journal Forum tackles food chain issues
Features
Agriculture Takes Up Teaching
CropLife Ambassadors Network sends positive message about agriculture
Canadian Update
Marketing Campaign Helps DeKalb Take A Bite Out of Canadian Competitors
DeKalb respositions brand with creative campaign
International Marketing
Idioms and Innuendos
Language translations challenge agriculture marketers
One Size Does Not Fit All
Equipment manufacturers after marketing in global regions
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Brand Building
Corporate Brands And Cold Dark Matter
Print Perspectives
High Plains Journal
Thinking Outside The Box
Ethanol campaign
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