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 February 2003


Volume 41
Number 2


Supplement:
YIELD
Progression, Not Perfection
  Farm Journal Forum tackles food chain issues
Features
Agriculture Takes Up Teaching
  CropLife Ambassadors Network sends positive message about agriculture
Canadian Update
Marketing Campaign Helps DeKalb Take A Bite Out of Canadian Competitors
  DeKalb respositions brand with creative campaign
International Marketing
Idioms and Innuendos
  Language translations challenge agriculture marketers
One Size Does Not Fit All
  Equipment manufacturers after marketing in global regions
Departments
Brand Building
  Corporate Brands And Cold Dark Matter
Print Perspectives
  High Plains Journal
Thinking Outside The Box
  Ethanol campaign
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