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June 2003
Volume 41
Number 6
Supplement:
YIELD
Risqué Ads Breed Sales
Radio spots grab listeners' attention and convey message of American Angus Association
Market Research Update
Education, Education, Education
How important is education to consumer acceptance of irradiation technology?
More Bang For Your Buck
Market research firms refocus efforts in down economy
Feature
Marketing Campaign Helps FFA Reconnect With Former Members
Campaign prompts members to relive the FFA experience
Direct/Relationship Marketing
CRM's Role Increases in Marketers' Plans
Providers talk about trends in CRM
The Right Tool For The Job
John Deere makes direct mail easy for dealers
Behind The Scenes Of Direct Marketing
Listing of database management and marketing services providers
Departments
Brand Building
Super Brand Study conclusion
Print Perspectives
APS Summit
Research Report
Swine Diseases
Thinking Outside The Box
Cotton Town USA
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