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 January/February 2004


Volume 42
Number 1


Supplement:
YIELD
Farm Journal Forum Tackles Success vs. Survival
  Forum looks at challenges and new innovation in agriculture
Key Factors For U.S. Agriculture in 2003
  Top 10 variables impacting agriculture in 2003
Relationship Marketing
Selling To Commercial Producers Successfully
  Understanding the commercial producer and what he needs and wants
Taking A Long Look At Customer Service
  Pioneer updates customer service with new technology
Canadian Update
20 Years of Change
  Canada's "Best" over the past 20 years
Achieve Makes a Brand Comeback
  2003 CAMA Best of Show - Campaign and Best of Show - Advertising
Agri-Marketer of the Year
  Ross Harvey of AdFarm named 2003 winner
Award Reflects On Client and Agency
  2003 CAMA Best of Show - Public Relations
Milk's Benefits Clearly Shown
  2003 CAMA Best of Show - Consumer Directed
Cover Story
Worth The Effort
  Seeking opportunities for U.S. agriculture in Chinese markets
Departments
Research Report
  Marketing to Lifestyle Farmers
Sales/Marketing Insights
  Coaching Strategies from Purdue
Thinking Outside The Box
  Agricultural & Food Sciences Academy
View From The Top
  Moshe Givon, Makhteshim-Agan of North America Inc.
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