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March 2004
Volume 42
Number 2
Northern Exposure
Osborn & Barr Communications expands Canadian operation
Marketing to Livestock/Dairy Producers
Ag Media Covers All The Bases Of BSE Crisis
Agriculture publications and broadcasters respond to U.S. BSE crisis
Agrimarketers Tour Cream-of-the-Crop Modern Dairies
Dairy Herd Management
magazine hosts media tour
The Beef Industry Tackles Crisis Management
The Beef Checkoff confronts a food safety and PR challenge
New Media Marketing
Information-Hungry Farmers Look To The Internet For Answers
Purdue University study shows Internet usage trends of producers
Limitations On Legitimate Business
Regulations and new legislation create complications for e-marketing
Cover Story
Small Acreages Are Potential Big Business For Agrimarketers
Agriculture faces the challenges of a new and potentially lucrative shift in customer base
Departments
Sales/Marketing Insights
Ag Buying characteristics
Thinking Outside The Box
Team Ethanol
View From The Top
Rich Dwyer, Kent Feeds Inc.
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