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 April 2004


Volume 42
Number 3

Altria Seen In Different Light
  Hard lessons prompt a new corporate philosophy for Altria
Best of NAMA
Best of Show - Specialty
  Nestlé Purina's Blue Ribbon Chosen By Champions ad campaign
Best of Show - Public Relations
  America's beef producers' Cool To Be Real campaign
Judges Evaluate The Best of the Best
  Regional and national judges lend their time and opinions
Trade Show Exhibitors
  A listing of exhibitors for this year's trade show in Kansas City
Best of Show - Advertising
  Dow AgroSciences Canada's Nexera canola ad campaign
Ag Careers & Universities
4-H Youth Are Leaders Now
  Traditional youth organization updates program focus and vision
Awesome Opportunities In The Food Chain
  HR managers discuss workforce challenges and solutions
Go To The Head Of The Class
  Listing of advanced degree programs in agribusiness
Departments
Research Report
  Ag retail consolidation study
Sales/Marketing Insights
  Ag buying characteristics — Part II
Thinking Outside The Box
  International Forum for Women in Dairying
View From The Top
  Bob Crain, New Holland
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