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 June 2005


Volume 43
Number 5

Creating Florida's Media Powerhouse
  Southeast AgNet reverses typical role with acquisition of Citrus Industry Magazine
Innovation + Experience
  Farm Journal Media makes significant purchase of "U.S. Farm Report"
NAFB Under New, Experienced Leadership
  Gene Millard, executive director of NAFB, disucsses changes and challenges in farm broadcasting
Rural Lifestyle Markets
Capturing A Piece Of The Rural Lifestyle Pie
  Marketers show how they are reaching out to and serving rural living customers
Country Living Enthusiasts: Active, Connected Consumers
  Part two on a study of the rural lifestyle market segment
Getting Inside The Rural Enthsiast's Home
  Publications and broadcast geared to ruralpolitans discuss their unique offerings
Direct/Relationship Marketing
CRM -- R Stands For Relationship
  Beck Ag Com and AgCall partner to bring more custom solutions to marketers
The All New, The Tried-And-True
  Highlights of two direct mail/response campaigns that get results
Departments
Print Perspectives
  Agriculture Media Summit Preview
Sales/Marketing Insights
  Pulling The Levers To Improve Profitability
Thinking Outside The Box
  Monsanto Yield Rally
View From The Top
  John Kinzenbaw, KINZE Manufacturing Inc.
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