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RESEARCH SHOWS CONSUMERS NOT EVEN CLOSE TO MEETING USDA'S EATING GUIDELINES
BrownfieldAgNews reports:

Some new research says the average American diet is vastly different from the USDA's ideal diet displayed in the new "My Plate" icon.

The NPD group, a leading market research company, found that for the average consumer only about seven days out of each year came close to the USDA dietary guidelines. And, it found that to achieve those seven days of the recommended amounts of dairy, fruit, grains, proteins and vegetables - consumers often were overeating, having more than three meals a day.

The NPD drew its conclusions from its ongoing tracking of eating and drinking habits of U.S. consumers, that it's been doing for more than 30 years.

NPD analyst Darren Seifer says there is clearly "a need for consumers to change their eating behaviors." Since only 2% of consumers are consistently following the My Plate guidelines which include increasing vegetables, dairy foods and drinks, and more whole grains than refined grains, Seifer says, getting the rest of America there will "likely be an up-hill battle."

More than 65% of adults in NPD's consumer panel are classified as overweight or obese.


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