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SOUTHEAST AGNET RADIO TO EXPAND TO CALIFORNIA
Source: AgNet West Radio Network news release

Southeast AgNet owner/operators Gary Cooper and Robin Loftin announce AgNet West Media, LLC, a partnership establishing a modern, local farm radio network for stations and listeners in California and the western region. Their partners are California farm media personality Patrick Cavanaugh, Farm Director, and Laurie Greene, West Coast operations.

The network's weekday radio programs feature specialty crops; livestock and dairy; tree, nut & vine crops; and general agriculture news localized for the state and region. Network programs air primarily in morning and mid-day on affiliate stations.

AgNet West radio programs are in production, affiliate stations and clearances are being arranged, and the network's website is now active at www.AgNetWest.com. The initial website features categorized news archives, an interactive weather page and daily program feeds for radio stations.

Station lists and advertising rates will be announced soon. Robin Loftin is the primary contact for AgNet West advertising and can be reached at her Southeast AgNet office in Ocala, Florida.

"Realizing a void in modern, local farm radio networking in California, the top agricultural state, we're excited to bring AgNet West into immediate reality," said Cooper. "There are many crop similarities between the regions. This partnership combines decades of experience and excellent reporting skills with a fully operational network support team to launch complete operations."

Cavanaugh added, "It's long been a dream of mine to be part of a local farm network to complement my other ag media interests, and to better serve farm audiences throughout the West."

Cavanaugh's radio reports will originate from his office in Clovis, near Fresno, CA. Both Cooper and Cavanaugh are voting members of the National Association of Farm Broadcasting (NAFB).


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