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 Jul. 2, 2012 Source: Weber Shandwick news release The Weber Shandwick Farm and Food Advocacy group, the Minnesota Pork Board and Minnesota Pork Producers Association were recently honored with two Silver Anvil Awards and one Silver Anvil Award of Excellence from the Public Relations Society of America (PRSA) for the Oink Outings campaign. The Oink Outings campaign targets Twin Cities' suburban moms and consumers who tend to be far removed from today's farms to build trust and provide information about pigs and pork through tour and booth events. Oink Outings tours focus on small groups of influential moms and include a pork cooking class with a local chef and an in-depth tour of a Minnesota pork production facility. Booth events bring pork producers to local community events around the Twin Cities to answer questions about pork and raising pigs. The campaign also formed a partnership with Second Harvest Heartland in which 50 pounds of pork were donated for each mom and chef who participated in a tour and one pound was donated for every question submitted at a booth event. By the end of the summer, 1,860 pounds of ground pork were donated to help local families in need. The Silver Anvil Awards are presented annually to organizations that have successfully addressed contemporary issues with exemplary professional public relations skill, creativity and resourcefulness. The awards are the public relations profession's most prestigious honor. Entries are evaluated for their strategic nature using four key components - research, planning, execution and evaluation. The Minneapolis office of Weber Shandwick, the Minnesota Pork Board and the Minnesota Pork Producers Association won the following awards: Silver Anvils • Community Relations - Associations/Nonprofit Organizations for "Oink Outings: A Passion for Pork From Farm to Fork" • Events and Observances - Seven or Fewer Days - Associations/Nonprofit Organizations for "Oink Outings: A Passion for Pork From Farm to Fork" Silver Anvil Award of Excellence: • Reputation/Brand Management - Associations: The Minnesota Pork Board, the Minnesota Pork Producers Association and Weber Shandwick for "Oink Outings: A Passion for Pork From Farm to Fork" The annual Silver Anvil Awards ceremony was held in New York City in early June. Tweet |
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