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 Jul. 2, 2012 Source: Farm Credit of Florida news release The Florida Chapter of the National Agri-Marketing Association (NAMA) is holding their next Chapter meeting on July 11th at the Ritz-Carlton in Palm Beach that will feature a presentation by Dr. Tracy Irani with the UF/IFAS Public Issues Education Center (PIE). Lyn Cacella, Marketing Manager for Farm Credit of Florida, is the Florida Chapter President and national membership committee vice-chair. The Florida Fertilizer & Agrichemical Association, Southeast Agnet Radio, and Farm Credit of Florida will be sponsoring the lunch-n-learn event. Dr. Tracy Irani, a professor in the Department of Agricultural Education and Communication for the University of Florida and Development Director of the PIE Center will present cutting edge research intended to help agribusiness marketing professionals successfully communicate with consumers of ag-based products. Words and phrases like "farmer," "food safety," and "best management practices, are all terms commonly used to describe Florida's agriculture industry, but how are these terms understood by members of the general public? "This is exciting research that provides an important look inside the minds of Florida consumers," said Dr. Irani. "With the results from this study, agricultural communicators will be able to tailor their messages in a more effective manner." NAMA provides informational programs and networking events for marketing professionals at all levels -- from students to novices and seasoned professionals too. "We are delighted to have Dr. Irani with us for this exciting presentation and encourage everyone who is involved with marketing agribusinesses to join us for this event," said Ms. Cacella. The Florida NAMA Chapter is part of the nation's largest professional association for professionals in marketing and agribusiness. NAMA provides leadership, focus, business relationships, leadership skills and professional development through Chapters all across America. For more information about membership in the Florida NAMA Chapter or for participation/sponsorship of the upcoming UF/IFAS PIE luncheon meeting, contact Lyn Cacella at 800.432.4156 or LCacella@FarmCreditFL.com. Tweet |
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