REGISTRATION NOW OPEN, SPEAKERS ANNOUNCED FOR NAMA'S BOOT CAMP
Jul. 2, 2012
National Agri-Marketing Association (NAMA) reports:
Whether you've just entered the rough working world or one who's been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics.
Join the National Agri-Marketing Association for the 9th annual NAMA Boot Camp, August 21-23, 2012 in Kansas City.
All attendees will receive a notebook packed with agricultural terminology, facts, case studies and speaker presentations. This notebook has become one of the most popular aspects of the boot camp experience.
Tuesday, August 21
MoKan Ag Tour (optional)
The tour is an on-farm experience where attendees will tour as well as learn about different operations. The tour includes a trip to Shoal Creek Land and Cattle and also to Jowler Creek Winery, Missouri's premier sustainable vineyard and winery.
Note: You do not need to be registered for the NAMA Boot Camp to attend the MoKan Ag Tour.
5:00 p.m. - Boot Camp Registration
5:00-6:00 p.m. - Welcome Reception
6:00-7:30 p.m. - Opening General Session - Dinner/Networking
Kick off the Boot Camp with a networking activity designed to help you get to know fellow attendees. This highly interactive session will also help you get more familiar with Ag terms and industry lingo.
Wednesday, August 22
8:00 a.m. - Continental Breakfast
8:30-10:00 a.m. - General Session
Moderator: Jim Patrico, Senior Editor - Progressive Farmer
Panelists: Reggie Underwood, David Parris, Billy Thiel
Learn how to communicate effectively with producers. The producer panel has become a Boot Camp favorite and attendees won't want to miss the valuable insights from producers.
Reggie Underwood grew up on a farm in Eastland County Texas. He was involved in all facets; farming, ranching, cow calf operation, and training/roping horses.
In July 2011, Reggie started with SFP. He covers Texas, Oklahoma, New Mexico, and Arizona.
Billy Thiel farms with his brother and cousin in Saline County near Malta Bend, Mo. The family operation includes corn and soybeans. Billy is currently president of the Missouri Corn Growers Association and has served as chairman of the Missouri Corn Merchandising Council.
10:00-10:30 a.m. - Break
10:30-11:30 a.m. - Breakout sessions (choose one)
Row Crop 101
This highly interactive session will address basics of the row crop industry along with issues and challenges. Hear it straight from the producer.
Deformed Frogs, Oil Spills and Pink Slime: Lessons Learned from a Career in Crisis Management
Daren Williams, NCBA
Every organization will eventually face the moment when something goes wrong, affecting your people, products or reputation. This session will offer practical tips for managing a crisis based on real-life experiences of an ag communicator who has helped manage producer recalls, oils spills, pink slime and the media onslaught that accompanies a crisis.
12:00 Noon-1:30 p.m. - Luncheon
Panel Members: Liz Suter Van Leer - Osborn Barr, Jeff Hartz - Wyffels Hybrids, Les Kahl - AdFarm
Learn about the basics of the organization from those in the know and who have come up through its ranks. This session will address how to get involved as well as other pertinent inside tips on everything from conferences to preparing your Best Of NAMA entries.
1:30-2:30 p.m. - Breakout sessions (choose one)
Dr. Dan Thomson, Kansas State University Vet School
This session will address basics of the industry along with issues and challenges.
Dan Thomson, PhD, DVM is the Assistant Dean of Outreach, Professor and the Jones Professor of Production Medicine in the College of Veterinary Medicine at Kansas State University.