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ALLTECH LAUNCHES NEW LYONS FARM WEBSITE
Source: Alltech news release

Alltech's president and founder Dr. Pearse Lyons officially unveiled the new Lyons Farm brand during the company's 28th Annual International Symposium in May.

Lyons Farm will offer consumers natural, high quality foods. Since the announcement, the new brand has been very well received, with stores and restaurants across Kentucky adding Lyons Farm to shelves and menus. With the launch of the new website, www.lyonsfarm.com, consumers can learn more about Lyons Farm and order products without having to head for the Bluegrass State.

The website currently offers Lyons Farm Beef, including ribeyes, filet mignons, New York strips, petite sirloins, and T-bones. Lyons Farm Chicken will be available this summer, and new products will be added to the site as the brand expands its offerings.

Lyons Farm's chicken and beef are produced using Alltech's natural nutritional feeding programs, which have been developed through more than 30 years of research in animal nutrition. Each animal is fed the right nutrients at the right time based on its specific needs. The result is consistent, premium-quality meat that is rich in antioxidants and nutrients while remaining free from additives such as growth-promoting hormones and antibiotics.

Studies conducted on beef produced using Alltech's feeding programs report that oxidation values are 50 percent lower, the pH is lower, the mineral status is improved, and there is greater moisture in the beef. Chefs and consumers alike have reported that the beef has exceptional tenderness, flavor, and quality.

The Lyons Farm website allows consumers to purchase the products through a secure shopping cart feature that allows payment with Visa, Mastercard, Discover and American Express. Shipping is currently available throught the United States. The site also includes a list of featured Kentucky restaurants that serve Lyons Farm products.

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 32 years' experience in developing natural products that are scientifically proven to enhance animal health and performance. With 2800 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com.


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