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AFGRITECH SELECTS LP&M ADVERTISING FOR AMINOMAX CAMPAIGN
Jul. 3, 2012
Source: Latorra Paul & McCann news release
AfgriTech, LLC, has selected Latorra, Paul & McCann Advertising of Syracuse, NY, to market its AminoMax amino acid bypass product in the United States. LP&M will develop a comprehensive marketing campaign targeting feed mills, dairy nutritionists and dairy producers.
The first innovation in bypass amino acids in nearly 20 years, AminoMax is manufactured via a Kansas State university-patented process designed to produce plant protein sources with high bypass values and superior amino acid availability. AfgriTech is a joint venture of Carrs Billington Agriculture, Stanwix, England, and Afgri Operations Ltd., Centurion, South Africa.
Latorra, Paul & McCann is an advertising and marketing communications agency serving national and regional clients in the agri-business, health and nutrition, banking, insurance, education and consumer retail industries.
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