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 Jul. 5, 2012 Source: Woodruff Sweitzer news release Woodruff Sweitzer has acquired Paradowski Creative, an independent agency based in St. Louis, Mo. The acquisition took effect July 2. Each agency will retain its individual agency name. Woodruff Sweitzer has realized tremendous growth over the past few years, adding clients in agribusiness, packaged goods and animal health. The agency had been searching for a like-minded independent agency that shares a creative and entrepreneurial-spirited culture and will bring expanded expertise, including digital offerings to its clients. Paradowski Creative fit the bill. "Growth with our existing and new clients has increased our need for additional capabilities and resources," said Terry Woodruff, agency president. "Paradowski Creative brings expertise in designing award-winning consumer interactions with a fast-growing digital and mobile application practice, which are areas we need to expand." Alex Paradowski, who founded the agency 35 years ago, plans to retire from the business to focus on his personal art and other creative interests. Nila Paradowski, principal, Paradowski Creative, will remain at the agency focusing on new business development with responsibility for the firm's account management team. Gus Hattrich, hired in 2011 as agency president, will continue in his role. "I've always thought that if I would ever sell the agency, the new leaders would maintain our agency's culture, continue the strong growth we have achieved, and maintain the creative integrity that we've worked so hard to establish," said Alex Paradowski. "All of that will remain with Woodruff Sweitzer, and with Gus leading the agency." Paradowski has built an organization that specializes in "intelligent design" - the practice of aligning strategy, creativity, and execution to achieve more effective brand interactions. Hattrich was tasked with overseeing the day-to-day operations of the agency and to create an integrated communications firm built on the strong creative tradition Paradowski established in 1977. Paradowski Creative has achieved significant new clients wins including agency of record for the State of Missouri and Cutex Nails, plus branding, digital and promotional assignments for Brown Shoe, The Wine Group and the Radio Arts Foundation of St. Louis. This is in addition to the award-winning work for its roster of clients including Monsanto, Anheuser-Busch InBev and Solae. "Woodruff Sweitzer has a reputation for delivering strong brand management, strategic thinking, and their work reflects their high creative standards," said Gus Hattrich, Paradowski Creative president. "Leveraging resources and partnering on projects will serve clients of both agencies more effectively. Woodruff Sweitzer's commitment to our organization will help us achieve our goals without compromising what has made Paradowski Creative great for 35 years." Current organizational structure and staff, outside of Paradowski's departure, will remain for both agencies. Woodruff Sweitzer currently has 63 employees and Paradowski Creative employs 24 staff members. Woodruff Sweitzer has added offices over the years to accommodate its growing client base and overall business growth. The agency has two offices in Mo. - in Columbia and Kansas City, and an office in Calgary, Alberta. Celebrating its 20th anniversary in 2012, Woodruff Sweitzer is a next-generation agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, Woodruff Sweitzer is able to propel clients and their brands farther, faster. With offices in Kansas City, Mo., Columbia, Mo., and Calgary, Alberta, Woodruff Sweitzer is a trusted partner of clients and has planned and implemented marketing communications campaigns around the globe. For more information about Woodruff Sweitzer, go to: woodruffsweitzer.com and facebook.com/woodruffsweitzer. Paradowski Creative, headquartered in St. Louis, is a hybrid integrated communications firm that offers its clients strategic, well-executed creative solutions. Founded by Alex Paradowski in 1977, the firm has grown to more than 24 designers, writers, strategists, planners, project managers, production managers and interactive/new media professionals who are all committed to delivering superior client service, by approaching each client's business like their own and developing longterm client relationships. More information on Paradowski's unique client approach, as well as an extensive portfolio of client work is available at www.paradowski.com. Tweet |
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