NAMA Shortcuts
Member Directory
Best of NAMA 2012
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












ELANCO FOOD SOLUTIONS INTRODUCES NEW SAFETY PRODUCT
Source: Elanco Animal Health news release

Elanco Food Solutions has introduced CellVex™ - a new antimicrobial food-safety intervention to reduce E. coli and Salmonella pathogens in beef-processing facilities.

CellVex is a liquid bromine product that reacts with bleach to form hypobromous acid (HOBr).1,2 Products containing bromine are widely used, highly regarded antimicrobials in beef-processing plants. Among its benefits, CellVex remains highly stable and pH neutral (6.0-8.0) with no off-gassing potential in the bleach activation process.

According to Tom Nicholson, director of sales and technical services for Elanco Food Solutions, CellVex offers the proven efficacy of a bromine antimicrobial intervention in a convenient, cost-effective liquid formulation.

"CellVex provides advantages, including ease of use, that not all liquid products can offer," said Nicholson. "If a plant isn't using a bromine antimicrobial intervention today, it is absolutely something that should be considered. As the need for new and novel antimicrobials continues to grow, more beef plants are implementing a BoviBrom® (solid bromine nugget formulation) or CellVex intervention strategy."

Protecting human health: an Elanco priority
The Centers for Disease Control and Prevention (CDC) estimates that each year roughly 1 in 6 Americans - 48 million people - get sick; 128,000 are hospitalized; and 3,000 die of foodborne diseases.3

"Consumers expect their food to be safe, and Elanco Food Solutions is committed to delivering on that promise," says Nicholson. "There is no 'silver-bullet' in food safety, which is why we will continue to develop and bring to market multiple pre- and post-harvest intervention products and services designed to keep food safe from the farm gate to the dinner plate."

CellVex is just one Elanco Food Solutions product used to reduce pathogen loads in the food chain. As part of the Elanco brand, Elanco Food Solutions focuses on helping farmers, food-animal processors and retailers deliver safe, affordable and wholesome food to consumers.


Search News & Articles















Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2013, Henderson Communications LLC. | User Agreement