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 Jul. 19, 2012 Source: Farm Journal Media news release
The survey also found... The strongest following for "AgDay" are corn growers, at 53% reach The strongest following for "U.S. Farm Report" are wheat growers, at 59% reach More than 50% of viewers surveyed have beef cattle as part of their row crop operations "U.S. Farm Report" and "AgDay" are the two most popular programs on RFD-TV 78% watch their television from direct-to-home satellite (DIRECTV/DISH Network) or by cable Survey names were sourced from the Market Research Data Services producer master file. Producer names were selected from records indicating 250+ acres of corn, soybeans, wheat or cotton. READEX research, which was responsible for all aspects of field work, data entry and tabulation, then produced and mailed 1,495 survey kits. Upon completion of field work, 441 usable surveys were received, which are the basis for the report of findings issued by READEX. "We're obviously very pleased with the results. They confirm our programs connect in a big way with large producers," said Brian Conrady, Vice President and General Manager of Farm Journal Television. "We've made a concerted investment to expand access to these shows both on satellite and online, augmenting our strong broadcast base. So in addition to delivering great content, these strong results show we're placing our programs where and when producers want to watch." For additional study details, please contact your Farm Journal Media representative. Tweet |
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