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PETA LOSES "HAPPY COW" LAWSUIT
Sep. 10, 2012
Farm Progress reports:
Looks like a California court agrees that cows in that state are "happy," as it has denied a lawsuit brought by People for the Ethical Treatment of Animals with claims that milk advertising in the state is false.
The PETA suit was brought against the California Milk Producers Advisory Board, which manages the state's milk production promotions.
PETA claimed in its original suit that CMAB engages in "false and unwarranted" advertising and other promotions in violation of state law.
The campaign at issue in the lawsuit is CMAB's "Family Farms" promotion. PETA said the campaign gives the impression that California dairy producers care for the comfort, health and welfare of their cows and provide for the stewardship of the environment when, in fact, the group says cows "are subjected to physical and psychological pain and stress ... have a high risk of suffering from a number of diseases, and die prematurely."
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