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ABS NAMES NEW STRATEGIC MARKETING DIRECTOR
Sep. 24, 2012
Source: ABS Global, Inc. news release
Tom Hershberger has joined the ABS Global, Inc. team as strategic marketing director for the North America business.
"Tom brings a wealth of customer-focused marketing and business strategy knowledge to this role, and we are pleased to have him as a part of the senior leadership team," commented Jack Hippen, general manager of ABS North America. "His strategic marketing expertise will be an integral part of the business as we look for opportunities to develop and implement ABS branding strategies."
Hershberger has held senior marketing and innovation positions and has successfully worked on market strategy initiatives with brands such as Kraft and Domino's. Prior to joining the ABS team, he founded Axiom Group, LLC; a business devoted to helping clients develop, implement and evaluate market-driven business strategies. Hershberger's broad functional experience has created incremental revenue streams from new brands, products, users, occasions and locations.
In his role at ABS, Hershberger will serve as a liaison to global marketing and sales leaders to implement sales and marketing strategies. He will also interact closely with the global marketing and project management team to ensure the development of new products and technology meets the needs of the North America market.
Hershberger holds a MS in Biotechnology from UW-Madison, as well as an MBA in Marketing.
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