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Sep. 26, 2012 BrownfieldAgNews reports: The Humane Society of the United States (HSUS) and Iowa pork producer Harvey Dillenburg have filed suit in federal district court in Washington D.C. charging the National Pork Board (NPPC) "struck an unlawful deal" when it bought "The Other White Meat" slogan from the National Pork Producers Council in 2006. The Pork Board agreed to pay the Pork Producers Council $3 million per year for 20 years or a total of $60 million for the slogan. The slogan was developed for the National Pork Producers in 1987 and used in checkoff-funded advertising. HSUS and Dillenburg contend any value to the slogan was built and paid for by producers and charge: "In essence, NPPC charged pork producers twice: once to make The Other White Meat successful, and again to pay for the value of that success." The suit charges the sale was nothing more than a way for the checkoff-funded National Pork Board to funnel money to the National Pork Producers Council, a lobbying group. It is illegal to use checkoff dollars for lobbying. National Pork Producers Council president, R.C. Hunt says, "NPPC is reviewing the HSUS complaint, but it appears there is no legal merit to this claim, and it is another desperate attempt by the radical activist group to severely curtail animal agriculture and take away consumer food choices." The suit is based upon the on-going dispute over the use of gestation stalls and Hunt calls it "the latest bullying tactic by HSUS in its efforts to force NPPC to abandon its position on allowing farmers to choose production practices that are best for the welfare of their animals." Tweet |
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