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INFORMA INTRODUCES NEW BRAZIL CROP SURVEY, SERVICE
Source: Informa Economics news release

Informa Economics, Inc., long has been respected as a leading source for private US crop acreage, yield and production estimates, with a key component being a monthly crop survey originally patterned after USDA's crop survey and conducted by Informa for over 40 years.

Using this same survey technique, Informa is now introducing its new Brazilian Crop Service, including a new Brazilian Crop Report and Weekly Crop Condition Index Report, with the data collected by the Informa Economics staff in Sao Paulo, Brazil, and then tabulated, analyzed and the estimates calculated by the Informa Economics Crops staff in Memphis, Tenn.

"Given the severe drought experienced in the US this year and reduced crops, could South American grain and soybean production ever be more important to the world? Not likely," exclaimed Informa Economics Chairman of the Board and Chief Executive Officer Bruce Scherr. "Persistently high prices are working to ration limited US and global supplies today and the major consumers worldwide are dependent on good crops in the Southern Hemisphere as we enter the new year. Any significant loss of output in either South America or the US, among other producing nations in 2013, likely will spiral world grain and oilseed prices higher. This new Informa Economics service, which is predicated on our firm's many years of crop reporting experience in the US, now will be applied to Brazil and serve our clients as we enter this most important new crop year."

"Our crops team, both here in the US and in Brazil, has developed a crop survey and analytic system for Brazil that will give clients of this service a timely and detailed analysis of soybean, corn and cotton crop development, area, yield and production that is unique to the market place," said Informa Economics President and Chief Operating Officer Tom Scott. "With over 40 years of survey experience, we will bring the expertise necessary to do a tremendous job of evaluating the Brazilian crop."

Subscribers will receive three impactful service components. (1) A Weekly Crop Condition Index Report, beginning in mid-November and continuing throughout the growing season, delivered via e-mail or the Informa Economics Report Portal. (2) A monthly Brazilian Crop Report that will include area, yield and production estimates at the national level and a breakout of estimates for the major crop production states, tentatively scheduled to be released the last week day of October, November, January, February and March with a final production estimate report available the first week in May. (3) Three internet-based Brazilian crop production estimates seminars per year at critical points in the growing season, provisionally scheduled for February 1, March 1 and the first week day following the release of the May report.

To subscribe and be among the first to know the critical information available from this new service, or for additional information about this service, contact your Informa Economics' service representative or contact Informa's Scherr at 901-766-4511 (e-mail bruce.scherr@informaecon.com), Informa's Scott at 901-766-4586(e-mail tom.scott@informaecon.com), visit Informa's web site at www.informaecon.com or e-mail Informa Economics at info@informaecon.com.

A division of Informa plc, Informa Economics, Inc. is a world leader in comprehensive agriculture, food industry, agribusiness and commodity research, information, analysis and consulting. With a core team of research analysts and consulting specialists, Informa Economics serves many of the world's leading agribusinesses.

Headquartered in Memphis, Tennessee, the company has offices in Washington, D.C.; St. Paul, Minnesota; Winnipeg, Canada; London, England; Brussels, Belgium; and Sao Paulo, Brazil. It is the company's economic expertise and client base that combine to provide unique insights and strategic and long-term planning for agribusinesses around the world. For more information, visit the Informa Economics Web site at http://www.informaecon.com.


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