CONTEXT NETWORK'S BOREL: MAKE STRATEGY EVERYONE'S JOB
Oct. 8, 2012
Source: Context Network news release
"Don't let yourself get so caught up in applying yourself to the crisis of the day that you forget strategy. This is one of those 'very easy not to do' actions with big benefits. Let Context help you. We have horsepower and objectivity for hire."
Strategy is not just a method to accomplish a single initiative. It must become everyone's job. This is about linking EVERY employee to the division, department or corporate strategy. This is also about making everyone in the organization understand strategy and be motivated to help the organization achieve its objectives.
In a Harvard Business Review article entitled, "Motivate to Make Strategy Everyone's Job" by David P. Norton and Randall H. Russell, the authors say, "Building a strategy-focused organization (SFO) is more than a one-time event linked to a Balanced Scorecard project. It's a commitment to a new way of managing that puts strategy at the center of the management process."
There are direct, immediate and long-lasting benefits to making strategy everyone's job. Specifically, implementing strategy across job role and function helps firms:
• Achieve consistency in vision and action by cascading the strategy out to everyone
• Align management processes so your entire organization focuses on the strategy
• Focus on growing organization capability rather than cutting costs
• Promote greater accountability and cooperation by involving process workers in the planning process
• Reduce politics and obtain organization-wide commitment
• Integrate financial and nonfinancial measures for a better assessment of your performance
• Ensure that your budget reflects your organizational strategy
• Increase motivation by linking performance measures and compensation to strategy
• Prioritize multiple initiatives and make sure they tie in to your overall strategy
Link all essential components of the planning process
Good strategies are not enough. They have to be operationalized:
• They have to be the focus of everyday actions
• They have to be everybody's job
• They have to be made a continuous process
• They have to be mobilized through effective leadership
Successful strategy implementation requires commitment and perseverance. It also requires teamwork and integration across organizational boundaries and roles. The message must be reinforced often and in many ways.
Context Network is particularly skilled at strategy development and implementation. We also have extensive capability in leadership and can help you outperform competitors and exceed corporate expectations. Context will put these principles to work for your team.