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HOARD'S DAIRYMAN'S MARTINEZ NAMED WORLD DAIRY EXPO'S INT'L PERSON OF THE YEAR
BrownfieldAgNews reports:

The 2012 World Dairy Expo International Dairy Person of the Year is Dr. Abelardo Martinez of Mexico.

Dr. Martinez is a veterinarian who now lives in Mexico City and in 1994 he started the Spanish version of Hoard's Dairyman. He travels extensively throughout Latin America working with a growing industry.

"People don't realize that if you put all of Latin America together they equal about three-fourths of the U.S. milk production," says Martinez, "So we estimate in the next 15 years, the milk production in Latin America will surpass the U.S."

Most notably, production is growing rapidly in Brazil, Argentina and Columbia. The driving force behind the growth is the increasing demand for milk and dairy products.

He points out that while many in the dairy industry are looking to China and other Asian countries for growth, they must first change the culture of a people who do not traditionally consume dairy.

In Latin America, the culture already is established for dairy it is just a case of being able to afford it. So as the economies grow, so will the consumption of dairy products.


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