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PADILLA SPEER BEARDSLEY NAMES NEW VICE PRESIDENT
Source: Padilla Speer Beardsley news release

Padilla Speer Beardsley has hired Riff Yeager as vice president, primarily serving as senior counsel to current clients and as a developer of new clients.

Yeager brings extensive background in all areas of corporate and marketing communications. Most recently, he spent nearly 13 years growing and managing Exponent PR, part of the Colle McVoy advertising agency.

He served on Colle McVoy's senior leadership team and, as head of Exponent, led growth strategies that included work with DuPont, General Mills, Pfizer, Johnson & Johnson, American Medical, Nestle Purina and other major brands.

Prior to leading Exponent PR, he directed corporate communications for Koch Industries, one of the world's largest privately held companies.

"Riff was attracted to Padilla because of our commitment to a discipline-neutral approach to solving communication challenges, as well by as our reputation as a high-quality, independent, employee-owned agency," said Padilla CEO Lynn Casey.

"His deep client-side and agency experience, along with his integrated communications background, is an ideal fit for our evolving firm. Our clients and staff will benefit from his insights, business acumen and strategic counsel," said Casey.

About Padilla Speer Beardsley

Padilla Speer Beardsley is an employee-owned, integrated communications firm with headquarters in Minneapolis and an office in New York City. Clients include BASF, Allianz Life, Cargill, Coppertone, Imation, Land O'Lakes, Merck, Pentair, Mosaic, Regis Corporation, Rockwell Automation and UnitedHealth Group. It is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. Online at padillaspeer.com.


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