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FARM JOURNAL FOUNDATION'S HUNGERU TOUR TO BRING HUNGER ISSUES TO UNIVERSITIES
Source: American Farm Journal Foundation news release

The Farmers Feeding the World initiative is taking its two-part educational message on hunger and the merits of advanced agriculture on tour this October and November, targeting causeoriented college students at seven major land-grant universities. The "HungerU Tour" is generously supported by DuPont Crop Protection.

"Many social and political views are shaped in college," said Brian Harvey Hogue, director of operations at Farm Journal Foundation, which administers the campaign. "With food and farming practices largely misunderstood by non-farm consumers of all ages, and a hungry world population creeping up to 9 billion by 2050, it's time to hit the road on the food-scarcity education front. Advanced agriculture is not just the best solution to diminish hunger, it is the only solution."

The campus visits kicked off October 8 and will conclude November 2, with stops at Michigan State University, Kansas State University, University of Illinois, Purdue University, The Ohio State University, University of Missouri and Iowa State University, as well as the National FFA Convention in Indianapolis. Across these locations, the HungerU Tour is expected to reach 260,000 students and faculty.

Additionally, the HungerU team is partnering with student organizations on campus to ensure HungerU messaging extends well beyond the reach of those engaging with the campaign's 40-foot trailer, via social media networks, text updates and coverage in Farm Journal Media properties, with more than 20 million touch points per month. The campus organizations also will coordinate with the HungerU team to facilitate Food Forums-evening events developed to elevate the conversation about world hunger and advanced agriculture and speak with food security experts on these important issues. The campus organization that demonstrates the highest amount of engagement and interaction with key messaging will earn a $2,500 grant.

DuPont Crop Protection Director of North America John Chrosniak said HungerU falls right in line with the company's mission to help increase the quantity, quality and sustainability of the world's food supply. "DuPont is committed to helping solve the challenges of an ever-expanding population, and it is proud to support initiatives like HungerU that are dedicated to educating students, academia and anyone who eats about the critical role advanced agriculture plays in putting food on our tables."

Andy Weber, CEO of Farm Journal Media and Chairman of the Farm Journal Foundation, added: "We are honored to have the backing of so many in agriculture who are passionate about our mission to teach the hungry to feed themselves. In addition to DuPont's generous support, American farmers themselves have contributed to the campaign, as have industry partners Charleston/Orwig and Harvest PR & Marketing, Inc. to help put our wheels in motion."

For more information, and to track the HungerU team's journey across the Midwest, check out HungerU on Facebook, follow @HungerUTour on Twitter, or visit www.HungerU.com.


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