FFA CONVENTION BROADCAST TO LAUNCH DIGITAL TELEVISION NETWORK PARTNERSHIP
Oct. 19, 2012
Source: Alltech International news release
For the first time, those interested in viewing the National FFA Convention & Expo will have both broadcast and digital viewing options, thanks to a new partnership between iHigh.com, Alltech and Rural Media Group, Inc., who have joined forces to launch MyRURALTV.com on iHigh.com.
The MyRURALTV.com site on iHigh.com offers the world's largest library of rural-based programming, which is made available at no charge to the viewer. More than 140 independent program producers anchor the site with 5,000+ hours archived at this time.
The site is updated weekly with additional offerings coming from both the RFD-TV and RURAL TV broadcasts, which break the site down into separate channels for agriculture, equine, rural lifestyle, and traditional music & entertainment. MyRURALTV is supported by advertising that can be targeted for regional spots down to the viewer's zip code.
"The FFA Convention is the perfect opportunity to unveil this new technology, as it will allow us to showcase exactly how major rural events can now be covered," stated Patrick Gottsch, Rural Media Group's founder and president.
"Not only will viewers be able to watch on their computer, iPad or mobile devices around the world, but the event itself can receive additional coverage that has never been possible before with our television broadcasts. Anyone now has the option to watch as-it-happens or anytime at their convenience," said Gottsch.
This year all nine FFA sessions, totaling in excess of 40 hours and taking place between October 24-27, will be broadcast "live" on RFD-TV and simulcast online at MyRURALTV.com and iHigh.com/FFA.
In addition, six of the career development events (CDE) as well as special features produced by the RURAL TV news team in association with the FFA communications department will be available. FFA chapters will be invited to upload their photos and videos during convention to their iHigh sites.
"What's really inspiring is to witness the outstanding accomplishments of these students," said Dwight Armstrong, chief executive officer for the National FFA Organization.
"In addition to academic achievements in the science, business and technology of agriculture, FFA members are becoming strong leaders for their communities and industry. Thanks to the broadcasts, millions can join the celebration and support these FFA members as they prepare to feed the world," said Armstrong.
"The combination of the iHigh technology, RFD-TV/RURAL TV's massive programming and Alltech's marketing make this an ideal partnership that will revolutionize communication not only for rural America but the rural world," offered Jim Host, founder and president of iHigh.com. "FFA members, advisors and family will be blown away by the volume of coverage now available from their convention. We will also be able to offer this service to FFA state conventions in the coming year."
About National FFA Organization:
The National FFA Organization is a national youth organization of 557,318 student members as part of 7,489 local FFA chapters in all 50 states, Puerto Rico and the Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.
The National FFA Organization operates under a federal charter granted by the 81st United States Congress and it is an integral part of public instruction in agriculture.
The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. For more, visit the National FFA Organization online at www.FFA.org, on Facebook, Twitter and the official National FFA Organization blog.
About Rural Media Group, Inc.:
Launched in December 2000, RFD-TV is the nation's first 24-hour television network dedicated to servicing the needs and interests of rural America with programming focused on agriculture, equine and rural lifestyle, along with traditional country music and entertainment.
Sister network, RURAL TV, launched in February 2012 and is a multimedia agribusiness and rural lifestyle network featuring primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give agricultural professionals and hobbyists information to fit every interest and operation.
Currently, the two networks are distributed to more than 55 million homes worldwide by DBS and cable systems including DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, Mediacom, Charter,Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural cable systems. The bi-monthly RFD-TV The Magazine has more 180,000 paid subscribers, and the company operates RFD-TV The Theatre in Branson, Mo. Corporate headquarters are in Omaha, Neb., and production operations are in Nashville, Tenn. For more information, visit www.rfdtv.com and www.myruraltv.com.
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 32 years' experience in developing natural products that are scientifically proven to enhance animal health and performance.
With 2,800 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.
About iHigh.com®, the Global Youth Network:
Based in Lexington, Ky., iHigh.com is the nation's Number One digital television network for youth activities. It provides free Web services to schools, students and other youth organizations around the world to post live television-quality video, stories, photos, video clips, schedules and other information to a page customized with the group's colors and logos.
Each iHigh.com school and youth group can generate revenue through video advertisements and sales of merchandise on its iHigh.com website at no cost to the school. For more information, go to http://www.iHigh.com.