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 Oct. 25, 2012 Source: Syngenta news release Syngenta has announced the expansion of its award-winning print magazine, Thrive, to a digital format. The new online flipbook, which is housed on the FarmAssist website, will extend the magazine's original readership, largely retailers, to a more general agricultural audience, including growers. "I am confident this move will help us in our quest to give even more ag professionals the information they need to succeed in today's complex marketplace," said Wendell Calhoun, Syngenta communications lead for Thrive. "Through interesting articles and eye-catching images, we will continue to update our readers on the latest Syngenta technologies and need-to-know trends that may impact their bottom lines." The current issue of Thrive covers a wide range of topics, including the growing importance of U.S. soybeans globally ("Ode to Soy") and the Syngenta Leadership at Its BestŪ program, which helps train growers and other industry professionals to advocate effectively for agriculture ("Leading Out Loud"). In addition, the issue relays practical advice from the field on topics ranging from "Root Wellness" to the importance of "Clean Machines." It also enables readers to peak into the 2013 season to see which new offerings are available ("Best in Show"), what impact the November elections may have on ag policies ("Election Impact"), and how Syngenta is balancing production and supply with projected demand to deliver superior products to customers when they need them ("A Complex Equation"). With the new flipbook, readers can dig deeper into these articles using an easy-to-navigate layout and additional digital content, including videos, audio files of extended interviews, photo galleries and many more interactive features. Readers of the inaugural digital edition may even win a prize by participating in a simple online scavenger hunt with clues hidden in the magazine. While the digital format broadens the scope of Thrive, the high standards that Syngenta originally set for its first U.S.-based, ag market magazine five years ago remain firmly intact-standards that have resulted in Thrive earning over 30 national, regional and local awards for its editorial content and design. "The name of our magazine says it all," concluded Calhoun. "As we near the end of one season and the beginning of the next, Syngenta looks forward to helping growers as well as other ag professionals maximize opportunities-and thrive." For more information on Thrive, go to www.SyngentaThrive.com and follow Syngenta on Twitter or Facebook. Tweet |
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