NAT'L ASSN OF FARM BROADCASTING ANNOUNCES AWARD WINNERS
Nov. 21, 2012
National Association of Farm Broadcasting (NAFB) reports:
Dix Harper Meritorious Service Award
The Dix Harper Meritorious Service Award recognizes service to farm broadcasting and the association. Past recipients were giants in the industry and have willingly given time, talent and expertise in support of NAFB.
The Dix Harper Meritorious Service Award was presented to Mike Hansen. Hansen currently serves as Agriculture Sales Director for the Rural Media Group (RFD-TV/Rural TV).
Mike began his tenure with NAFB as Marketing Manager at the Omaha Stockyards and then at WOW-AM where he was Farm Director and Farm Sales Manager. He was a key player in developing the concept of Trade Talk at the NAFB Convention and served as chairman of the event for several years.
He went on to work for DTN as Sales Manager and was the NAFB's key contact when the NAFB News Service was distributed to members through DTN. Most recently, Mike has served as Chair of the Marketing & Promotions Board, providing insight and direction in the marketing and promotion of farm broadcasting.
Herb Plambeck Award for Creative Excellence
Named in honor of NAFB Past President and Hall of Fame member, the Herb Plambeck Award for Creative Excellence gives recognition for the best single and series radio commercials that air on NAFB stations and networks. It is the goal of NAFB to promote and recognize those commercials that are designed to inform, influence and motivate the target audience and effectively achieve the communication's objective.
The Mosaic Company and agency Broadhead were the recipient of the Plambeck Award, Best Single, for the 30,000 feet spot. The goal of the spot was to continue to build on MicroEssentials' brand awareness and the synergy of the print series. The spot presented an opportunity to take the visuals of the print series and create a theatre-of-the-mind experience.
Boehringer Ingelheim Vetmedica and agency Broadhead were the recipient of the Plambeck Award, Best Series, for the TrichGuard advertisements. The objective of the series was to raise awareness of TrichGuard and encourage cow-calf producers to use TrichGuard as a part of their trichomoniasis prevention program.
NAFB News Service Awards
The NAFB News Service awards recognize farm broadcasters for exceptional story contributions to the NAFB News Service. The Editor's Choice Award is presented to the farm broadcaster who helps the NAFB News Service keep NAFB-member broadcasters informed with accurate and timely information on a variety of issues throughout the year. Agricultural journalism quality, relevance and timeliness, as well as audio quality, are considered when determining award recipients.
Editor's Choice Award:
Tom Riter of WNAX in Yankton, SD
Editor's Choice Awards for Exceptional Merit
*Michelle Rook of WNAX in Yankton, SD
*Ken Anderson of Brownfield Ag News in Lincoln, NE
*Jared White of the RFD Radio Network in Bloomington, IL
Excellence in Ag Reporting Awards
*Sean Lisle of KMJ Radio in Fresno, CA
*Al Gustin of KFYR/KBMR Radio in Bismarck, SD
*Tony St. James of KZIP Radio in Floydada, TX
*Dave Niedfeldt of KWBE-AM Radio in Beatrice, NE
*Rusty Halvorson of American Ag Network in Fargo, ND
*Haylie Shipp of Northern Ag Network in Billings, MT
*Don Molino of Louisiana Agri-News Network in Baton Rouge, LA
*Don Wick of Red River Farm Network in Grand Forks, ND
Marketcast and Newscast Awards
The Marketcast and Newscast Awards were created to recognize those who put together the best daily news and markets and are judged by farmers and ranchers. Entrants were given a specific range of dates and were required to submit audio from their on-air broadcast during that time period. The 11 Marketcast and 16 Newscast entries included a wide range of styles and content.
1st place -Tony Purcell of Texas State Networks in Dallas, TX
2nd place -Mark Dorenkamp of KGLO Radio in Mason City, IA
3rd place -Rusty Halvorson of American Ag Network in Fargo, ND
1st place - Julie Harker of Brownfield Ag News in Jefferson City, MO
2nd place - Tony Purcell of Texas State Networks in Dallas, TX
3rd place - Hoosier Ag Today in Clermont, IN
Oscar in Agriculture
The Oscar in Agriculture represents excellence in reporting about an individual, agricultural subject -- and certainly is a coveted honor among member broadcasters. The award is judged on the quality of broadcast and the ability to inform the general public about an agricultural issue or topic. Seventeen broadcasters submitted entries for the 2012 award.
Sarah Gustin of KXMB TV in Bismarck, ND received the 2012 Oscar in Agriculture for her reporting of the U.S. Cattlemen's Association Fly-In to Washington D.C. She followed local producers across Capitol Hill as they lobbied with lawmakers for a Farm Bill to be passed.
She said, "I tried to develop the stories to inform the community at home what was happening in Washington D.C. as well as tell these producers' stories to encourage other producers to get involved to tell their own stories.
NAFB has decided to rename its award to avoid any possible confusion with, or dilution of, the famous, federally registered "Oscar" trademark and service mark owned by the Academy of Motion Picture Arts and Sciences.