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VANCE ISSUES COMMENT ON ITS SALE OF AGRITALK
Source: Vance Publishing Corporation news release

Vance Publishing Corporation today announces the sale of AgriTalk to Farm Journal Media. AgriTalk is the only nationally syndicated long-format radio program fully dedicated to agriculture.

"Vance acquired AgriTalk in 2005 along with Doane Advisory Services. It has been a strong and profitable product for the company. However, as Vance has focused its efforts on building our digital, data and events businesses, AgriTalk has become less of a strategic fit," said Peggy Walker, Vance Publishing Corporation President.

In 2012 Vance has launched both brand-specific and customized apps for the agriculture industry. The company has invested heavily in its Greenbook and Red Book data businesses, expanding the databases and adding new features and products. A very successful Produce event was launched in 2012 and the company will be building upon that next year.

Vance is very focused on serving its core audiences with the products, services and information they need to be successful.


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