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HARVEST PR ANNOUNCES ITS ANNUAL "SEED TO SUCCEED" NONPROFIT PR GRANT PROGRAM
Source: Harvest PR & Marketing news release

Harvest PR & Marketing, Inc., a strategic communications firm specializing in building brands and reputations in food and farm industries, has issued a nationwide call-for-applications to nonprofits who would like to be considered for its 2013 Seed to Succeed PR Grant, valued at $25,000.

Any U.S. nonprofit organization connected to food production and/or marketing, or committed to the cause of educating the consumer public about food and agricultural issues, is encouraged to apply by January 18, 2013.

"We know how challenged nonprofits can be for resources to achieve their goals," said Heidi Nelson, principal of Harvest PR. "We are so proud of the worthy organizations we've worked with over the past four years, and grateful for the unique experiences they have provided to our team."

The 2012 recipient of the PR Grant was Farm Journal Foundation. Harvest PR supported the "HungerU Mobile Tour," part of the Foundation's Farmers Feeding the World initiative. The mobile tour targeted college students at seven major land-grant universities with the purpose of raising awareness about world hunger, and the merits of advanced agriculture. Harvest PR developed the strategy and messaging to empower student organizations to build awareness on campus, and to extend the reach of the campaign via media relations and social media. The grassroots approach successfully earned millions of consumer impressions through student-generated coverage on social media networks, regional and national newspapers, magazines and radio talk shows.

In 2010 and 2011, Harvest PR adopted upstart nonprofit AgChat Foundation, a 100 percent volunteer organization formed to empower farmers and ranchers to more effectively tell their stories using social media. Harvest PR developed and executed a targeted media relations strategy focused on building consumer awareness for the organization in mainstream media outlets. Earning coverage in USA Today was a highlight, as was recognition at American Agricultural Editors' Association MarComm competition where the program earned first-place honors in the "Best Use of Social Media" category.

In 2009, Harvest PR awarded its first PR Grant to Southern Peanut Growers, in the wake of a devastating product recall. Harvest PR developed and executed a consumer campaign that has been embraced by the peanut industry as an annual program and recognized with awards, including a Merit (2nd in nation) in the "Campaigns to Consumers" category at the National Agri-Marketing Association's Best of NAMA competition.

Organizations interested in 2013 pro bono marketing services can download more information at www.harvest-pr.com. Applications are due Friday, January 18, 2013, at 5 p.m. CST. The recipient will be announced February 1, 2013.

With offices in the foodie hotbed of Portland, Ore., and the historic "Mill City" of Minneapolis, Harvest PR & Marketing services clients in the food and farm segments. For more information, visit. www.harvest-pr.com.


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