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ITALIAN FARM EQUIPMENT MANUFACTURERS ORGANIZE SPECIAL PAVILION AT AG CONNECT EXPO
Source: Italian Trade Commission news release

The Italian Trade Commission will present the latest information on Italian farm machinery at a special Italian Trade Commission Pavilion at the AG CONNECT Expo, January 29-31, 2013 at the Kansas City Convention Center, Kansas City, Mo.

Visitors to the Italian Trade Commission Pavilion (Booth #2216) will learn about a variety of equipment, for both small and large farms, that is now available to the U.S. market. Dealers and distributors will also be able to meet with, and obtain information on, 13 leading Italian equipment firms who are actively looking to expand distribution and sales in North America.

For more information on these firms and their product offerings for the North American market, click here.

The U.S. Market
Outside of Europe, the U.S. is the most important market for Italian farm machinery.

Last year, U.S. imports of Italian farm machinery (including component parts) totaled $600 million. Italy is the 4th largest foreign supplier and, during the first 10 months of 2012, exported $535 million worth of farm machinery and components to the U.S. In terms of sales, Italy is the largest producer of farm machinery in world next to the U.S.

For distributors and dealers looking to carry new equipment lines, Italian manufacturers offer highly competitive, quality farm equipment with proven performance in the world market.

A Global Leader
Italian farm machinery sales, including machine components, increased 4% in 2012, for a value of $10 billion, according to the Italian Farm Machinery Manufacturers Association. Italian-manufactured farm machinery is expected to continue to benefit from strong demand in the U.S. as well as improving market conditions in Eastern European and other emerging markets.

In 2012, Italian exports of farm machinery accounted for about 63% of total production and represented an increase of 8% over 2011. This growth was fueled primarily by strong demand for farm equipment in France and Germany, although exports of Italian farm machinery to the U.S. also made encouraging gains, particularly considering the drought that affected many areas of the country.

This growth trend is expected to continue in 2013, particularly because of strengthening farm commodity prices and the resulting gain in net farm income.

To learn more about Italian farm machinery products and manufacturers, please call the Italian Trade Commission at 404/525-0660, visit www.italianfarmmachinery.com, or e-mail amussa@italianfarmmachinery.com.

About the Italian Trade Commission
The Italian Trade Commission is the government agency entrusted with promoting trade, business opportunities and industrial cooperation between Italian and North American companies by organizing and encouraging the participation of Italian firms in fairs, exhibitions, workshops and bilateral meetings. The Italian Trade Commission promotes Italian foreign trade and contributes to economic growth, employment and industrial development in Italy.


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