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AGRICULTURAL RELATIONS COUNCIL ISSUES REMINDER FOR GOLDEN ARC AWARD ENTRIES
Source: Agricultural Relations Council news release

The Agricultural Relations Council (ARC) has issued a "reminder" for the 2013 Golden ARC awards contest. The annual competition includes 36 categories for agricultural public relations activities conducted in full or partially in the year 2012.

Entries in the 2013 Golden ARC awards are due to contest headquarters on or before January 31, 2013 at 5 p.m. Reinstituted in 2010, the Golden ARC Contest has recognized 24 Golden ARC winners and 19 merit award winners in 2011 and 16 Golden ARC winners, 21 merit award winners and one Golden ARC de Excellence award winner in 2012. The Golden ARC awards contest honors the stellar work created by professionals in the agricultural industry.

The format and requirements for the Golden ARC awards are similar to other leading PR awards programs, based on best practices for public relations and public affairs campaigns and tactics.

Categories fall into two divisions - Campaigns and Tactics. A student category is also available, free to student ARC members. The 36 categories reflect the broad scope of public relations and public affairs activities today, including campaigns and a range of tactics, from traditional media releases to social media. The Golden ARC de Excellence award for the best all-around entry in the campaigns division will also be awarded.

The contest is open to both ARC and non-ARC members. The entry fee for the first entry for non-ARC members is $350 (includes a membership fee). Additional entries are $175 each. Student entries are free for all student ARC members. The winners will receive their honors at the ARC annual meeting, March 20-22, 2013 in Oklahoma City, OK.

The Golden ARC Awards Program began in 1990 and came to be recognized as the most esteemed award in the agricultural public relations industry. The restructured Contest reflects the many hats worn by today's PR practitioner - with categories recognizing everything from full campaigns to tactics such as media relations and innovative new uses of social media.

More information is available at www.GoldenARCawards.com or at the ARC website, www.agrelationscouncil.org.


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