SPEAKERS ANNOUNCED FOR FARM EQUIPMENT MFGRS ASSN'S SPRING CLINIC
Feb. 21, 2013
Farm Equipment Manufacturers Association (FEMA) reports:
We are very pleased to announce the addition of two general session speakers to our Spring Management Clinic in Omaha. These speakers, along with the Plant Tours announced earlier this month, and our sessions dealing with factory automation, which will be announced next week, will make our April 9-12 meeting in Omaha one of the most content-packed meetings in the history of our Spring Clinics.
Michael Rosenbaum will be discussing how to "Sharpen Your Competitive Edge" on Thursday, April 11, at 10:45 a.m. His presentation will focus on how can you build your customer retention and profitability in the face of relentless competition from both traditional and online vendors.
Rosenbaum founded Quadrant Five after nearly three decades as an advisor to public and private companies and, earlier, a career as a financial reporter and editor. Quadrant Five's mission is to strengthen results for clients by bringing their customers to the table in a productive, profitable way.
Quadrant Five creates a path to sustainable profitability by focusing on the competitive strengths already recognized and valued by customers. Rosenbaum will provide that path, along with guidance on the metrics that matter for measuring success.
Highlights of Rosenbaum's Presentation Include:
•Answering the three questions that define opportunity for every successful business
•Obtaining insights from customers in order to achieve greater retention and profitability
•Bridging the gap between what you sell and what the customer buys
•Choosing the right metrics to measure progress-and avoid failure
Dan Manternach, Doane Advisory Services, will be speaking on Friday, April 12 at 9:00 a.m. on "Myths and Megatrends in Global Agriculture" and why both are good news for our members. Manternach has over 32 years of experience covering U.S. and global agriculture and giving ag marketing counsel. He is former President of Professional Farmers of America and was a VP at Sparks Companies of Memphis (now Informa, Inc.).
In his presentation, Manternach will predict a bright future for manufacturers of innovative farm equipment and provide the hard evidence to back up his position. He will present data, that shows a dramatic upward trend in land under cultivation in both the U.S. and worldwide since the commodity price explosion of 2008. Manternach will also explain why even though farm equipment sales have been very strong and economists keep noting how many farmers have excessive investments in farm equipment, that is not true of the one category of farmer that is growing in numbers and not declining.
Manternach will also show mega-trends in the global mix of crops that is underway and why, which members can use to determine what types of equipment are most likely to see strong demand in coming years.
Key Elements of Manternach's Session:
•Exposing the "myth" that the world is running out of farmland
•Exposing the "myth" that farmers are already "over-equipped" or "machinery poor"
•Why meeting a global "protein gap" will change the global crop mix
•An economist's view on what these mean for our Association's members
We encourage members to take advantage of the easy access location in Omaha by registering several key members of your management team.
Don't miss out, take advantage of early registration discounts (which ends Wednesday, March 6) and register online at FarmEquip.org/SMC.