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NEBRASKA CATTLEMEN DISCUSS ESTABLISHING A CHECKOFF
BrownfieldAgNews reports:

A proposal to establish a state beef checkoff in Nebraska was the subject of an informational meeting Tuesday night in Wisner. The meeting, sponsored by the Nebraska Cattlemen (NC) organization, was one of a series of meetings being held across the state this month.

NC officials told attendees that a $1 per head state checkoff-which would be in addition to the current one-dollar national checkoff-could generate another six to seven million dollars annually to be used for beef promotion, education and research.

Arlington, Nebraska cattle feeder Bill Rhea likes the idea. Rhea says he would like to see more dollars going towards export promotion.

"Ninety-six percent of the consumers in the world are outside the U.S.," Rhea says, "and a lot of those economies are the ones that are growing very rapidly-and there's a lot of disposable income."

Cattle feeder Todd Schroeder of Wisner says he'd like to see some of the state dollars used to establish a Nebraska branded beef program. "My opinion is, that would be an excellent use of some of that money," he says.

But rancher David Wright of Neligh, president of the group called Independent Cattlemen of Nebraska, expressed opposition to the proposal. Wright doesn't think he's getting a good return on investment from the current national checkoff-and in his words, "Why do you think another dollar is going to make things better?"

Once they conclude their series of meetings across the state, NC leaders will decide whether to hold a producer referendum on the issue. If the referendum were to pass, officials say they would pursue legislation in the Nebraska Unicameral in 2014 to establish the state beef checkoff.


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