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Source: Lessiter Publications news release

Rural Lifestyle Dealer magazine is pleased to announce its first-ever editorial advisory board. The board is made up of representatives from leading dealers from across the country, including past winners of its Dealership of the Year awards program.

The board members will serve for two years and will consult regularly with the Rural Lifestyle Dealer editorial team regarding leading trends and provide insights from their own dealerships.

"The rural lifestyle market continues to grow and offers significant revenue-generating opportunities for dealers. Our mission is to provide business strategies for dealers to win over this market and our new board will help ensure we continue to cover the topics that are most critical to success," says Michael Ellis, publisher. "Having an advisory board comprised of owners, managers and salespeople will give us a great insight into all aspects of running a successful dealership."

The following representatives will begin serving on the board with the winter 2014 issue.

•Rick Bailes is one of the family owners of Bill's Tractor of San Antonio, Texas. The Mahindra, New Holland, Hustler and Gravely dealership has 2 locations in Texas and was featured in Rural Lifestyle Dealership's fall 2012 issue. The dealership received Mahindra's President's Excellence Award in 2011.

•Alan Foy is turf salesperson at A&M Green Power Group, Pacific Junction, Iowa. A&M is a John Deere dealership with 5 locations in Iowa. A&M is Rural Lifestyle Dealer's 2013 Dealership of the Year.

•Chris Frodel is vice president of Mid-State Equipment, Janesville, Wis. Mid-State is a John Deere dealership with 7 locations in Wisconsin and was Rural Lifestyle Dealership's 2012 Dealership of the Year.

•Summer King is owner of Kingline Equipment, Cantonment, Fla. Kingline is a Mahindra and New Holland dealership with 2 locations in Florida and was Rural Lifestyle Dealer's 2010 Dealership of the Year. King has served on New Holland's dealer council.

•James Little is president of Little Tractor, Metropolis, Ill. Little Tractor is a Kioti dealership and was Rural Lifestyle Dealer's 2008 Dealership of the Year. He serves on Kioti's dealer council.

•Eric Roach is general manager for S&H Farm Supply of Joplin, Mo. S&H is a Kioti and New Holland dealership with 4 locations in Missouri. It was Rural Lifestyle Dealer's 2011 Dealership of the Year.

•Gene Saville is sales coordinator for Lamb & Webster, Springville, N.Y. Lamb & Webster is a Case IH, Kioti, Kubota and New Holland with 3 locations in New York and 1 location in Pennsylvania. Lamb & Webster will be featured in the winter 2014 issue of Rural Lifestyle Dealer. Saville has served two terms on Kubota's dealer council.

•Jamie Trinchitella is turf salesperson at A&M Green Power Group, Pacific Junction, Iowa. A&M is a John Deere dealership with 5 locations in Iowa. A&M is Rural Lifestyle Dealer's 2013 Dealership of the Year.

About Lessiter Publications

Rural Lifestyle Dealer is published by Lessiter Publications. The magazine is the industry's first and now leading magazine for equipment dealers serving the growing rural lifestyle market in North America. Lessiter Publications was founded in 1981 by Frank and Pam Lessiter. The firm provides niche content through magazines, newsletters, websites, international conferences, books, DVDs, management reports and e-newsletters - in the agricultural and equine industries.

For more information, contact Michael Ellis, Rural Lifestyle Dealer publisher,, 800-645-8455, Ext. 432, or Lynn Woolf, Rural Lifestyle Dealer managing editor,, 316-648-3717.

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