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LARSON ELECTRONICS TO DISCONTINUE MAGNALIGHT BRAND
Source: Larson Electronics news release

Larson Electronics recently announced the company will discontinue their smaller brands, including the Magnalight brand, in order to focus on their global Larson Electronics brand. The name change reflects the broad product range and drastic growth of Larson Electronics.

Larson Electronics founder Ernie Larson established the Magnalight spotlight brand in 1973 and those handheld, magnetic lights have been a staple of the utility industry and various federal, local and state governments and municipalities for more than 40 years.

In the past 40 years, Larson Electronics has also become a global player in the manufacturing and distribution of explosion proof lighting, hazardous location lighting, mobile light towers, power distribution and LED lighting technologies. With Larson's scope of industrial lighting, power distribution, LED lighting and hunting lights, the Larson Electronics brand now more aptly characterizes the wide array of products.

"Forty years ago when Larson Electronics started, we made only handheld, magnetic spotlights and the Magnalight name made sense, while today we make everything from portable solar light towers to three phase power distribution systems," Rob Bresnahan said. "We feel the Larson Electronics name better encompasses all of our products offerings."


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