NAMA Shortcuts
Member Directory
Best of NAMA 2012
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












BAYER CROPSCIENCE REVEALS INSIGHTS INTO U.S. POTATO INDUSTRY'S TOP NEEDS
Source: Bayer CropScience news release

According to United States Department of Agriculture's crop production predictions, average potato yield per acre increased during the 2013 season1. In an effort to propel this upward trend into the New Year, Bayer CropScience launched its Potato Perspectives Survey Potato Expo 2014 - Disease Statisticduring Potato Expo in San Antonio, Texas, Jan. 8-10, 2014.

Bayer CropScience collected insights from tradeshow attendees across the food chain to identify potato trends, opportunities and challenges as the industry prepares for the 2014 season.

Through its Potato Perspectives Survey, Bayer CropScience uncovered key issues and growth opportunities for the industry. Key findings include:

• 48 percent of potato grower participants responded that early blight and white mold were the most difficult diseases to control during 2013.

• 63 percent of potato grower participants pinpointed the reduction of yield and quality loss due to insects and disease as a critical need to ensure a successful harvest this season; 37 percent of retailer participants identified solutions to enhance crop quality as a top necessity for the upcoming season; and 34 percent of other industry member participants cited the need for solutions to combat disease and pest resistance issues in the field as a key need in the New Year.

• 54 percent of retailer participants cited increased price of potato production and changes in import and export patterns as the most critical concern for the upcoming season, while 33 percent and 25 percent of other industry member participants considered crop loss due to pests or disease and changes in consumptions patterns, respectfully, the most challenging issues for 2014.

• 42 percent of grower participants, 35 percent of retailer participants and 46 percent of other industry member participants believed biotechnology may be able to expand production capabilities and crop yield for the potato market.

"Our commitment to potato innovation is driven by industry needs and demands," said Rob Schrick, Horticulture Strategic Business Lead, Bayer CropScience. "We continue to invest in the development of new solutions to meet the industry's evolving needs, and insights from our Potato Perspectives Survey will aid us in providing resources to combat critical crop threats."

Bayer CropScience is passionate about working alongside potato growers, processors and retailers to provide effective answers to the market's most challenging issues. With its growing portfolio of products for the potato market, Bayer CropScience delivers innovative solutions, such as Emesto® Silver seed-piece treatment, Serenade Soil® fungicide, Movento® insecticide and Luna® fungicide, that equip growers with the tools they need to protect and enrich their crop from planting to harvest.


Search News & Articles






















Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2014, Henderson Communications LLC. | User Agreement