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AGRI-MARKETERS REPORT ON THEIR USE OF CREDIT AS A MARKETING TOOL
Source: Agri Marketing magazine

In last week's Agri-Marketers' Poll, 60% of the 125 respondents reported their organizations provide credit as one of their marketing tools.

Here is the question and responses:

Does your organization provide financing to customers as part of your sales/marketing program?

Yes, on a regular basis...40%

Sometimes....20%

No, but we are considering it in the future...4%

No, and we have no plans to do so...36%

The Agri-Marketers' Poll is a joint project of Agri Marketing magazine and the National Association of Farm Broadcasting (NAFB).


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