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RAM TRUCK BRAND PARTNERS WITH NATIONAL CATTLEMEN'S BEEF ASSOCIATION
Source: National Cattlemen's Beef Assn news release

The National Cattlemen's Beef Association [1] and the Ram Truck brand announced a partnership today at the organization's 2014 Cattle Industry Convention and NCBA Trade Show in Nashville, Tenn. The partnership includes Ram being named the 2014 Official Truck of the show and the NCBA.

The relationship with NCBA reinforces the Ram brand's long-standing commitment to supporting American agriculture as demonstrated with last year's two-minute "Farmer" video during the Super Bowl XLVII broadcast and the declaration of 2013 as the "Year of the Farmer."

"This is an important partnership for us as trucks are a hard-working part of everyday life for the more than 190,000 cattlemen who are represented by NCBA and its affiliates," said Reid Bigland, President and CEO - Ram Truck Brand, Chrysler Group LLC. "Ram trucks deliver the capabilities that farmers count on: industry-best 30,000-pounds towing, 850 lb.-ft. of class-leading torque and the best fuel economy."

The uniquely American "farmer" ethos conveys the spirit of Ram so well, added Bigland. On a daily basis, both the Ram brand and cattlemen value courage, dignity and setting examples through hard work. NCBA is the largest organization representing America's cattle industry. Its members manage 90 percent of the national fed cattle market and over 40 percent of the nation's cow herd. The organization's members will receive a discount on Ram trucks as well as Chrysler, Jeep, Dodge and Fiat brand vehicles.

Members and cattlemen alike will start to see Ram connect directly to NCBA members through its support of _NCBA's Cattlemen to Cattlemen_ television show on RFD-TV, the _National Cattleman_ monthly publication, Beefusa.org website, and 2014 Cattle Industry Convention and NCBA Trade Show Feb. 4-7.

NCBA President Scott George added, "A relationship with Ram is a natural fit. Trucks are products that cattlemen depend on for their livelihood each day. Ram's reputation for quality, durability and dependability will exceed the expectations of our members."

Ram is also sponsoring a FFA Day at the NCBA convention and trade show.

For more information about the Official Truck of NCBA, visit www.beefusa.org.


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