NAMA Shortcuts
Member Directory
Best of NAMA 2014
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












SCOTT MORTIMER PROMOTED TO VP/GROUP PUBLISHER AT MEREDITH AGRIMEDIA
Source: Meredith Corp. news release

Meredith Corporation (NYSE:MDP) announced today that it has promoted Scott Mortimer to Vice President of Meredith Corporation & Group Publisher at Meredith Agrimedia, effective immediately.

In this role, Mortimer will continue his responsibilities leading Meredith Agrimedia's overall strategic direction and corporate financial contributions which include the Successful Farming and Living the Country Life brands and related properties. He will continue reporting to Doug Olson, EVP/Director of Operations and Business Development, Meredith Corporation.

"Meredith Agrimedia and Successful Farming have flourished under Scott's leadership," Olson said of Mortimer's contributions at Meredith over the past 22 years. "He has overseen a significant transformation inside the organization, and is responsible for leading the team at Meredith Agrimedia which is on pace to record its fourth-consecutive year of strong performance."

A proponent and supporter of community involvement inside his team at Meredith Agrimedia, Mortimer has personally embraced several initiatives including co-chairing two Meredith United Way campaigns as well as serving on the Iowa 4-H Foundation board of directors including the role as President.

Of his promotion, Mortimer said, "In addition to continuing to deliver best in class products to farmers, I am thrilled about opportunities for Meredith Agrimedia to expand through farm to table initiatives. We are unique with Successful Farming being a 112 year brand serving the American farmer and Meredith having some of the most coveted consumer media brands reaching 100 million people each month.

"We are excited about helping our marketing partners tell the story of the farmers and the food they produce to those consumers."

Previously, Mortimer served as Publisher/General Manager at Meredith Agrimedia. Mortimer joined Meredith in 1992 as a Sales Executive for Successful Farming magazine. He was named National Sales Manager in 2001 and promoted to Publisher in 2006.

Before joining Meredith, Mortimer served as a Branch Manager for Norwest Financial, Inc.

A native of Dallas Center, Iowa, Mortimer is a 1987 graduate of Iowa State University, where he earned a Bachelor of Science degree in agricultural business. He resides with his family in Cumming, Iowa.

About Meredith Corporation

Meredith Corporation is the leading media and marketing company serving 100 million American women every month through multiple well-known national brands and local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms - including print, television, digital, mobile, tablets, and video - to give consumers content they desire and to deliver the messages of its advertising and marketing partners. Meredith's daily one hour lifestyle program, The Better Show, airs weekdays in more than 160 markets across the U.S., and to 90 million homes on the Hallmark Channel.

Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing.

About Meredith Agrimedia

The Meredith Agrimedia brand was founded in 2013 and builds on Meredith's 110-year heritage of serving the information needs of rural and farm families. It encompasses Successful Farming, Living the Country Life, Agriculture.com and Ageless Iron Almanac to provide marketing solutions by engaging those living on the land through a wide variety of platforms, including publishing, digital, broadcast and mobile.

Successful Farming was Meredith's first magazine in 1902 and now reaches 1.2 million readers each month. Its website, Agriculture.com was established in 1995 as one of the first agricultural websites in America. Living the Country Life was founded in 2002 as a sister publication to Successful Farming. The editors identified a growing community of small farmers and acreage owners across the United States that needed information tailored to their lifestyles. In 2007, Living the Country Life became a standalone multimedia brand, using publishing, radio, digital, and television to reach the rural lifestyle audience.


Search News & Articles



















Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2014, Henderson Communications LLC. | User Agreement