NAMA Shortcuts
Member Directory
Best of NAMA 2014
Upcoming Events
Chapters
Agri-Marketing Conf
More NAMA












CERTIFIED ANGUS BEEF OFFERS KOSHER BRAND EXTENSION
Source: Certified Angus Beef news release

Anyone who has ever had to follow a special diet-for medical reasons, for weight loss or otherwise-knows how restrictive it can seem.
But if you think following a low-sodium protocol can limit your dining options, that's only a fraction of what Jewish people who follow the kashrut laws endure.

In addition to having a list of foods that are prohibited, preparation methods are specific. Utensils used to cook meat products must be kept separate from those used to prepare dairy. Beef can only come from animals that have never been sick and then are harvested using the kosher methods.
In larger metropolitan areas, many kosher restaurants follow the same general template for serving their clientele, often offering traditional foods and similar atmospheres.

That's why Joey Allaham wanted to bring new options to New York City's kosher scene. He started Prime Hospitality Group in 2000, and now offers six different kosher concepts, including an upscale steakhouse called Prime Grill, a pizzeria and a bakery.

When he heard he could source Certified Angus Beef ® (CAB®) brand Kosher, he saw that as a way to continue to set his restaurants apart.

"I've been in the meat business my whole life. When I saw the piece of meat I knew it was different," he says. "It's like when a diamond guy looks at a diamond."

The beef must meet the 10 carcass specifications for the CAB brand, a feat that's only achieved by about 22% of all Angus-type cattle. Beyond that, it must qualify for CAB Natural, from cattle never given hormones, antibiotics or anything but a vegetarian diet.

"The cattle that we're buying are the premium, the best of the best that's out there in terms of cattle, and we pay a large premium for them," says Ilan Parente, with Golden West Food Group, which is producing the brand's kosher extension at its Vernon, Calif., packing plant. "That's why it all fit very well with CAB."

As a kosher consumer himself, Parente takes a personal interest in producing the highest quality beef that appeals to those of his faith.

The process starts back on the ranch, he notes.

"We have two guys who go out to check the husbandry conditions on the farm, and we'll make recommendations," Parente says. They prefer metal or cement bunks, low-stress weaning programs and Angus breeding. They are also buying all-natural cattle that have never received antibiotics or implants. The reason is simple: there are added steps, and costs, associated with kosher production. The more cattle in a group that end up with that certification, the better.

"First, the cattle are ritually slaughtered, meaning that a knife is used," says Parente, comparing that to the "knock box" used in most packing plants. The person at the helm is a rabbi with a minimum of eight years experience. That knife has already been checked, and its sharpness approved by a separate rabbi.

"From there it goes through the dress process as you would see anywhere else," he says, "except when it comes to splitting the brisket."

Instead, another rabbi is there and inspects the chest cavity to be sure there are no signs that the animal has had so much as a cough during its lifetime. That is also the reason that they don't want wooden bunks, to cut down on possible splinters and internal injury related to that.

"If that lung is free of adhesions, then that animal will qualify for kosher," Parente says. "Kashering" the meat entails deveining, soaking and salting it to be sure there is no blood left.


Search News & Articles























Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © Copyright 2014, Henderson Communications LLC. | User Agreement