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DAIRYLAND LABS RELEASES NEW WEBSITE, ONLINE RESOURCE CENTER
Source: Dairyland Labs sent via AgPR--the news distribution service for agriculture

An extensive redevelopment of www.dairylandlabs.net provides customers an interactive online resource center, symbolic of the commitment by Dairyland Laboratories, Inc. to meet the newest and emerging needs in agricultural testing.

Dairyland Laboratories, Inc., an independent, full-service agricultural testing laboratory based in Arcadia, Wis., officially launched its new www.dairylandlabs.net January 15, 2014. The website's fresh appearance and friendly navigation system puts valuable data and information at users' fingertips, whether logging in for results or tapping into the site's vast resources that ensure those results make sense.

The new website offers customers multiple ways to view and compare results through a password-protected portal. Charts with mouse-over features allow users to easily follow and interpret test results to make sound decisions that boost their bottom line. And the website's design and organization delivers content that proves easy to find and digest for Dairyland's feed, forage and agronomy services.

Dairyland Laboratories proudly presents the new www.dairylandlabs.net, which represents a year-long initiative to deliver a highly innovative and interactive information tool for the agricultural industry.

"The internet is an integral part of how our customers handle data and a key way we communicate with them," says Kyle Taysom, business development manager and third-generation operator in the family-owned Dairyland Laboratories. "The new Dairyland Laboratories website gives customers a highly personalized, interactive experience so they can adapt how information is delivered to best help them make decisions about nutrition or cropping strategies.

"The new www.dairylandlabs.net is the central touchpoint for farmers, nutritionists and agronomists to understand the results of testing on-farm resources in order to better plan management strategies," Kyle says.

Dairyland Laboratory's services include analysis of feed, forage, plant tissue, soil, water, manure, molds and mycotoxins. Their client base extends worldwide to serve dairy and livestock producers, nutritionists, crop growers, equipment manufacturers, homeowners, hunters and others looking for accurate and timely test results and interactive tools to benefit their livelihood.

The new website's redesigned, password-protected portal enables customers to obtain results, reports and comparisons with numerous options for accessing information, says Dave Taysom, director of Dairyland Laboratories.

"We've completely redeveloped how our reports and queries are delivered to allow customers an enhanced, user-friendly experience," he says. "For example, it is now easy to access multiple reports at one time, and we offer customers many options for setting up queries and reports as they desire."

Meanwhile, the site offers details on Dairyland's vast array of agricultural analytical packages and tests for wet chemistry and near infrared (NIR) technologies. Resources at www.dairylandlabs.net also help customers better understand everything from proper ways to gather and ship samples to what their test results really mean to their business or home.

Additional resources offer access to in-depth technical information, including background on various outside programs such as the University of Wisconsin's MILK2006 and UW Grain 2.0, as well as commercial technologies including Fermentrics™ and Calibrate™.

For feed and forage interests, easy-to-navigate charts and drop-down menus help users access a wealth of topics, such as details about common molds and mycotoxins and guidelines for use of feeds with a known nitrate content. The website also contains a collection of resources regarding feed and forage calculations, digestibility measures and fermentation profiles to help customers use their results.

Charts and bullet points help explain various agronomy services and result interpretations related to soil sampling, variable rate technology applications and nutrient management services. The site also outlines the company's manure analysis, plant tissue sampling and corn stalk nitrate testing and the value of these analyses to crop production management. In addition, Dairyland Laboratories offers a variety of testing packages to analyze water quality and components for domestic and livestock nutrition purposes, along with information about testing for improved wildlife food plots, lawns and gardens.

The site also features news and updates, company background and the company's newest developments on Twitter @Dairylandlabs.

"The new www.dairylandlabs.net is an example of Dairyland Laboratory's commitment to provide the best possible service to the agricultural industry," Dave says. "Our growth is attributed to our deep and long-standing commitment to deliver the latest and best analytical tests and finest personalized service available. We employ a dedicated team of experts and make continuous investments in modern equipment and systematic techniques to ensure our customers receive reliable, accurate and timely results."

Dairyland Laboratories worked with Karen Bernick Marketing Communications, Long Grove, IA, in conjunction with Creative Sites Media, Inc., Bloomington, IL, to develop its new website.

Established in 1958 in Arcadia, Wis., Dairyland Laboratories continues to be a family-owned business with satellite laboratories in Stratford and De Pere in Wisconsin and St. Cloud in Minnesota. The laboratory employs a staff of more than 60 chemists and trained technicians and serves clients in 42 states and 20 foreign countries, including six Canadian provinces.

For more information, visit www.dairylandlabs.net or call 608-323-2123.


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