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SFP ADDS EIGHT TO ITS SALES, MARKETING TEAMS
Source: SFP news release

SFP is expanding staff across its sales and marketing departments to meet demands of producers and dealers.

Ryan Barham, Nate Fairbanks, Aaron Hunsinger, Steve Sloan and Chad Wammack are new regional managers and will be responsible for territory sales and product education, as well as building relationships with growers, retailers and distributors; while Klaire Madden has joined the branded dealer team and Terri Bryant and Jason Yates are new additions to the marketing department.

Domestic product support team expands

Expanding SFP's domestic representation, Barham covers Indiana and Michigan; Fairbanks is responsible for sales in Montana, North Dakota, western South Dakota and Wyoming; Hunsinger and Sloan oversee Illinois; and Wammack manages New Mexico, Oklahoma and Texas.

"Ryan, Nate, Aaron, Steve and Chad bring a wealth of agronomic experience and knowledge to our team of fertilizer efficiency experts," says Reggie Underwood, SFP national sales manager. "Each will play a fundamental role in increasing the level of service and attention to customers in their trade areas."

Branded dealer manager enhances dealer support

Growing the branded dealer program, Madden is a branded dealer manager and provides marketing support and SFP product promotion assistance for exclusive dealers in Minnesota, Missouri, Nebraska, North Dakota and South Dakota.

"Klaire's agricultural and marketing experience greatly benefits the branded dealer program," says Melanie Acklin, SFP director of branded dealer programs. "Her knowledge of the retail system and ability to work closely with dealers to create individualized programs will help them enhance their business and be more effective in reaching area producers."

New additions heighten marketing programs

Two new positions have been created to further enhance SFP's marketing and communication endeavors.

Bryant is a marketing project manager and oversees department projects for all SFP brands through their full life cycle.

Yates is a graphic designer and he designs and produces print and digital materials for both the branded dealer and national marketing teams.

"Terri and Jason have substantial knowledge and abilities that will heighten the marketing department's level of capabilities and project capacity," says Jake Sanders, SFP executive vice president. "Their addition to an already impressive team will enrich SFP's brand development and marketing programs."

Ryan Barham Regional Manager

Ryan Barham, regional manager covering Indiana and Michigan, joined SFP with more than five years of business experience in the agricultural industry. Before joining SFP, Barham served as technical sales representative and demand team specialist for Chemtura AgroSolutions, where he worked with retail locations in Illinois, Indiana and Ohio. He also worked for Makhteshim Agan of North America in various positions, including business leader for the Ohio Valley region. Furthermore, Barham has a farming background and was raised on a small operation in North Carolina. Barham earned a bachelor's degree from Mount Olive College in North Carolina in agribusiness.

Nate Fairbanks Regional Manager

Nate Fairbanks, regional manager covering Montana, North Dakota, western South Dakota and Wyoming, joined SFP with six years of business experience in the agricultural industry. Prior to joining SFP, Fairbanks worked for CHS, where he served as agronomy manager at Central Montana Coop. In addition to providing agronomic advice, he was responsible for purchasing fertilizer and chemicals and managing associated product programs. Fairbanks earned a bachelor's degree from Montana State University in crop science.

Aaron Hunsinger Regional Manager

Aaron Hunsinger, regional manager covering southern Illinois, joined SFP with more than two decades of experience in the agricultural industry. Before joining SFP, Hunsinger spent 22 years with Wabash Valley Service Company FS, serving in several roles. Most recently, he was an area manager, where he oversaw crop protection, specialty products, seed and many other services. He is a certified crop adviser and past president of the Southern Illinois Fertilizer and Pesticide Board. Hunsinger earned a bachelor's degree from Southern Illinois University - Carbondale in agribusiness economics.

Steve Sloan Regional Manager

Steve Sloan, regional manager covering northern Illinois, joined SFP with more than 20 years of experience in the agricultural industry. Before joining SFP, Sloan served as Midwest regional account manager for Sharda USA, where he managed key accounts across nine states. Additionally, he worked for Cycle Group, Kadant Composites, Kadant GranTek, Sandoz Agro and American Cyanamid Company operating in sales, management and marketing capacities. Throughout his career, Sloan has served on industry committees and has received honors for excellent customer relations and service. Sloan earned his bachelor's degree in agronomy from the University of Illinois.

Chad Wammack Regional Manager

Chad Wammack, regional manager covering New Mexico, Oklahoma and Texas, joined SFP with more than 15 years of experience in the agricultural industry. Before joining SFP, Wammack served six years with Pfizer Animal Health as territory business manager. Additionally, he worked as a territory manager for AgriLabs and BASF, as well as the preconditioning yard manager for Terry Walls Cattle Company. He is a member of the Texas Cattle Raisers Association. Wammack earned a bachelor's degree from Texas A&M University in agricultural development.

Klaire Madden Branded Dealer Manager

Klaire Madden, branded dealer manager, joins SFP with more than six years of experience in the agricultural industry. Prior to joining SFP, Madden served as a sales representative for Row Crop Solutions. She also worked for Monsanto in marketing and communications for the Channel brand in central Iowa. Madden has been a member of the National Agri-Marketing Association (NAMA) for six years and currently is the membership chair for the Missouri-Kansas chapter. Madden earned a bachelor's degree from Iowa State University in agricultural business.

Terri Bryant Marketing Project Manager

Terri Bryant, marketing project manager, joins SFP with more than 15 years of experience in the marketing industry. Prior to joining SFP, Bryant served as senior project manager for Intouch Solutions, where she collaborated with internal disciplines and external agency partners to manage the creation of traditional and digital projects from concept through final development. She also worked for Barkley, Jack Henry & Associates and Cedar Fair L.P. Bryant earned a bachelor's degree from Missouri Western State University in business administration with an emphasis in marketing.

Jason Yates Graphic Designer

Jason Yates, graphic designer, joins SFP with eight years of experience in the agricultural industry. Prior to joining SFP, Yates served as art director for OsbornBarr, where he created print advertisements, point of purchase and tradeshow displays, plus print and digital collateral for clients, such as John Deere, Merck Animal Health, SFP, AgraQuest and Monsanto. He also freelance designed for Grey Healthcare Group on the Bayer Animal Health account. Yates earned a bachelor's degree from Iowa State University in art and design, as well as graphic design. He also has a bachelor's degree from Simpson College in mathematics.


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