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PAULSEN MARKETING RELEASES REPORT "FIVE DIGITAL TRENDS FOR AG MEDIA"
Source: Paulson Marketing

Media budgets tighten, yet the pressure for engagement and ROI grows.

Consumer digital media is exploding with exciting tools and trends that promise better targeting, and improved insight into what makes customers click.

Here are five trends from the consumer side that are influencing ag media:

1. Digital ad formats - including mobile, native ads and Internet Advertising Bureau Rising Star high-impact banners.

2. Ad serving and other techno-opportunities - such as programmatic buying, retargeting and post-impression tracking.

3. Mobile - which impacts everything digital.

4. Analytics, measurement, data and reporting - including viewable impressions and attribution.

5. Media fraud, standardization and oversight - and what's being done to ensure privacy and security.

Find out more about these trends and what they mean to marketers.

To read the entire report click here.


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