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FARM BUREAU TO HOST MEETING ON DATA PRIVACY
Agri-Pulse reports:

The American Farm Bureau Federation (AFBF) has organized a meeting with several agricultural technology providers and farm groups to be held April 10 in an effort to increase confidence between farmers and companies using their data.

Mary Kay Thatcher, AFBF's senior director of congressional relations, said she would like to see some kind of standard privacy contract, so producers wouldn't have to worry about different privacy rules with different providers.

Thatcher said 13 groups and tech providers, including AFBF, will be represented at the meeting, and that the forum could be opened up to more groups in the future.

The meeting is a "turning point" for how AFBF will approach the process going forward, she said at the annual meeting of North American Agricultural Journalists in Washington on Monday.

The most common concerns among farmers are how the information is used, who will be able to see it, and if the data can be removed.

AFBF decided to take the lead on the issue because several farmer members said they were confused by the privacy standards in the contracts they signed, according to Thatcher.

She said farmers are excited about data technology and the benefits it can provide, with the potential to reduce inputs and increase yields, but the technology is moving fast.

"If we're going to get these issues right, we pretty much have this year to do it," she said.


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